Pure Digital Introduces World's First Camcorder to Enable Direct Uploads
Now, it's mostly geeks and tech-savvy youngsters who know how to get homemade videos onto YouTube and other popular video sites, says Pure Digital Technologies CEO Jonathan Kaplan.
Pure Digital today announces a simpler solution: a camcorder that plugs into PCs and has built-in software to transfer and process the video with one click.
It's a new edition of a camcorder Pure Digital first began selling in May. Two units — $129 for one that holds 30 minutes of video clips and $169 for a 60-minute version — are now being shipped to stores. They feature one-click uploads to Google Video and Sony's Grouper video-sharing service.
"Anything you can do to give people powerful technology and simple ways to use it will increase the attractiveness of online video," says Hunter Walk, a Google product manager.
Allen Weiner, an analyst with market tracker Gartner, calls the Pure Digital innovation "simple, but also revolutionary. There are millions of people who look at a site like YouTube and want to put their videos up, but have no idea how to do it." Instead of tangling with video-transfer cables and editing software, "This puts everything directly into the camera itself," he says.
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