GoLive MystiKats complicates playing dolls
According to toy industry analysts, traditional doll sales have taken a recent dip, in large part due to the fact that young girls are becoming increasingly sophisticated in their play tastes and are craving the stimulation offered by interactive, digitally driven toy concepts. A new doll concept that was previewed for the first time yesterday at the Toy Wishes Holiday Preview looks set to answer this unmet need, blending computerized, state of the art toy designs with the joy of imaginary play to create the world's first ever fully interactive fashion doll.
"The GoLive Interactive System represents a new paradigm in the children's play category, as young children become more technology savvy at an earlier age," said Brian Zheng, president and chief executive officer of Playhut, Inc. "We are reinventing the way that girls interact with their fashion dolls. With the GoLive technology, girls can watch their dolls actually come alive on their handheld digital screen or TV. The GoLive technology signals a new hybrid in the toy industry and the wave of the future in interactive play that provides an unprecedented visual and emotional experience with toys."
Debuting this holiday season are the GoLive MystiKats: Kalani, Talin and Siva, three attractive and hip fashion dolls each with their own unique personality, power, mythology and voice. Designed for girls ages four and up, the GoLive MystiKats come to life in animated form for up to five hours of interactive game play.
Each of the GoLive MystiKats fashion dolls contain a computer chip which is designed to work in concert with the individual fashions, each also outfitted with a computer chip and themed cartridge. The MystiKats come alive when the GoLive Curve and the corresponding GoLive Wear interact with the base stand. The GoLive Share sends a signal to the handheld unit, which allows the dolls to come to life on screen through the cartridge, creating an entirely new category of doll play.
GoLive MystiKats are supposed to be available online and in stores for $100. http://www.mystikats.co...
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